NEWS:
COMEDY CENTRAL REBRAND
Hit the mark? Or too simple? <original story> (Fastcodesign.com)
In a world where all things funny spring and flow free, a new slick, versatile design has made itself home. Thelab, a New York firm responsible for the re-brand, proudly stands by its work amid a growing majority of nay-sayers. Some say it's too corporate, some say it's just not that funny.
The world of design can be a fickle thing. While the new logo is certainly more versatile and will be able to be applied more dynamically across media ranging from iPads to Television and Movies, there is a little piece of me that died when the funny business (Comedy Central) sold its spirit to the mass media. A brand should first and foremost connect with an audience, it should reiterate the sentiment of its community. It should help to communicate the ideas of the organization as well as its values and personality. Here is where I think thelab missed the mark- while the new logo will be mechanically more versatile (which is good for the network) it is a big jump from the personality infused logo which has represented the brand for so long. From the outside looking in, I get a subtle anxiety that funny isn't gong to be funny anymore- that's it's going to clean up its act, cut its hair and get a 9-5 programming spot that's fun for the whole family.
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