NEWS:
Dynamic Logo blends art and technology
40,000 Logos generated by algorithm <original story> (Fastcodesign.com)
Leave it to the folks at the MIT Media Lab to generate another compelling example of how the cross pollination of ideas and disciplines can generate some pretty amazing outcomes. My first impression of the concept was "well thats a lot of logos!"- but why do you need a logo that can be represented 40,000 ways in 12 color combinations? Then the genius of the design revealed itself. Each member on the Media Lab staff can select an individual permutation as their identity- providing a whole host of benefits, but most specifically in a place where some of the greatest minds come to play, it provides each employee with the sense of liberation which identifies them as a specialist while adding to the visual representation of the dynamic organization.
While my feelings on the aesthetic appeal of this brand are only middle-of-the-road, the design really shines when you consider (or are aware of) what it represents. In contrast to the recent Comedy Central re-branding which took a similar sterile, versatile approach, this solution actually helps to build the collective identity of the organization through individuality (networking) of its workers- the people who make the brand.
I usually look to the MIT Media Lab for fresh ideas and hot new technological concepts- but this time I looked for art. This design is a stunning realization of how art and mathematics- which are about as polar as can be- can merge into a functional and forward design. As an aside, and something I'm sure I'll write more about: Check out this Sixth Sense Technology- demoed by the MIT Media Lab at a TED conference: <link>
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