Step two in the rebranding effort was creating a stationary kit to include a business card, letterhead and #10 envelope which displayed the logo and additional identity elements. These products were developed using Adobe Illustrator. With 4 weeks left in the project, the hits just keep on rolling. Be sure to check out my Facebook album for complete development process details, and feel free to share my work with your friends, I always appreciate the support, comments and critiques.
The #10 envelope will eventually take two forms: one which is used for newsletter and check-up information which will have a more playful look and this one which will be used for corporate billing and more serious types of mailings.
This letterhead will be used as the generic form for direct mailings to current and potential clients. It may include information about the hospital, updates on new programs, projects and locations. A similar version will be used for the billing statements that is mono-colored and more corporate in design and feel. The idea is to visually separate the good news from the bad news and provide a way for hospital secretaries and staff to visually convey a message of either importance or hopefulness (playful).
The #10 envelope will eventually take two forms: one which is used for newsletter and check-up information which will have a more playful look and this one which will be used for corporate billing and more serious types of mailings.
This letterhead will be used as the generic form for direct mailings to current and potential clients. It may include information about the hospital, updates on new programs, projects and locations. A similar version will be used for the billing statements that is mono-colored and more corporate in design and feel. The idea is to visually separate the good news from the bad news and provide a way for hospital secretaries and staff to visually convey a message of either importance or hopefulness (playful).
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