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Wednesday, July 20, 2011

DMC Children's Hospital Rebrand #3

DMC Rebrand Project:
Wayfinding Signage
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    Here are a few examples of the signs you'd see posted around the hospital. As a principle aspect of the re-brand, consideration was given to the way that children are able to navigate the facility and special attention was given to incorporate elements which allowed them to familiarize themselves with their whereabouts. On the bottom of the floor navigation (top image) a pictograph of a turtle and a large number indicating the floor have been added to the current wayfinding layout to serve this purpose. In addition, the new logo will be posted on each piece of wayfinding signage to consistently and constantly reinforce the brand as patients navigate the facility.
    The second image is of an overhead sign which will hang from the ceiling to indicate direction and reinforce the branding.
    The third image is the room identifier signage which will be posted outside of each room to let people know whats inside.
      Each floor (6 total) will have a unique color and pictograph associated with it to increase navigational efficiency in the facility as well as to provide children with the opportunity to get involved in the "getting around" process. Let's face it- there is nothing worse than being sick AND lost at the same time- and the story is no different for kids. These small details should help to ease the anxiety which is typically associated with a trip to the hospital, particularly for inpatient procedures.

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