Though magazines, fliers, newspapers and conventional methods of advertising can reach a large audience, I've got bigger plans for displaying the new brand. A featured installment at Hart Plaza in Detroit will both capture the attention and add to the cultural landscape of Jefferson Ave and the recently renovated Riverwalk. This installation will be accompanied by a semi-permanent oil-based chalking of the typographic logo and the unveiling event will be something the entire family can enjoy- with TONS of complimentary chalk to let the citizens of Detroit decorate the plaza in what is sure to be one of the largest collections of child and adult sidewalk art in the Nation. This even should capture national attention and serve the secondary purpose of promoting the rebranding effort through conventional media streams.
About Me
- David Roberts
- A collection of material from the design world intended to stimulate conversation, ideas and sharing of new and exciting concepts.
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